CASE STUDIES

The Brief:

ESET is a pioneer and global industry leader in proactive online threat detection. ESET Online has recently developed a revolutionary monthly pay-as-you-go “Software-as-a-Service” for its NOD32 and Security Suite antivirus programs to launch their new product ESET wanted to target their reseller market initially with a powerful campaign that would generate excitement and prompt action. ESET also wanted to create excitement and awareness within the end user market. Measurement and reporting were also very important to ESET - they wanted a solution that was quick, comprehensive and easy to use.

The Solution:

• The ESET “Software-as-a-Service” Email Marketing Campaign

Piper developed an email marketing campaign sent to 500+ resellers that would result in high open rates and, a greater awareness and understanding of ESET’s new “Software-as-a-Service” antivirus protection. An impressive teaser and landing page was designed - through the use of professional and modern design, and strong straightforward call to actions the ESET brand was solidified and excitement was generated amongst the resellers.

The campaign was integrated into a powerful email marketing platform with an integrated customer relationship management system - this allowed the client to send the campaign out to segmented databases with ease, and then generate detailed campaign reports within minutes.



• The ESET “Software-as-a-Service” PR campaign

Piper launched the world’s first anti-virus SAAS with an explosive integrated campaign that inlcuded a PR campaign targeting 160+ key media to create a buzz in the end user market. The press release was picked up by several publications, with a strong result in the online news arena which is target markets most common media of choice.