CASE STUDIES

Dore Property Corporation

The Brief:

The Dore Property Corporation, a privately owned medium sized Property Developer has a current Portfolio of Projects exceeding $125 million under construction throughout Queensland. The client had a basic company website but needed to extend it's online presence to fully show off itʼs impressive portfolio of properties a target the investor market.  At the same time Dore Property wanted to generate sales leads whilst maintaining and strengthening bonds with existing contacts.

The Solution:

• The Aspire Website

We created an online solution that cleverly targeted the investor market. Strong call to action generated leads that instantly notified sales staff, while at the same time recorded all visitor information to build a prospect database for future marketing endeavors. Through strong call to actions, motivating content and stunning design the client continues to receive sales enquiries. In addition, we built the website on a powerful CMS platform that allows the client to track leads, manage customer relationships and compile analytical website reports.

Click here to see The Aspire Apartment Website



• Aspire Apartment Email Marketing Campaign

This sales focused email marketing campaign was designed to generate direct sales leads within the investor market. We purchased a qualified database list for the send. With clever sophisticated design, carefully targeted copy and strong call to action the email marketing campaign generated many leads for this client. The client was also able to replicate the mailer with different individual agent details to send out to their respective databases. Using the reporting functionality of the online platform the client was able to track the success of each campaign.

Click here to see The Aspire Apartment HTML



• The Grange Townhomes Email Marketing Campaign

Piper again created a compelling email campaign to send out to a Toowoomba realestate agentʼs sseemingly exhausted database. The result: Instant sales leads. The project soon sold out.

Click here to see The Grange HTML



• Dore Property Newsletter

To build customer loyalty we developed the Dore Property Quarterly Newsletter - an insightful article built around the concept of sharing insider knowledge on the topics of property and investment with existing clients. Not only has the newsletter strengthened existing customer relationships, but the ‘Forward to a Friend’ call to action has increased the client’s customer database.