News and Announcements
Dillon's Top Tips for Online Retailers
Dena Dillon and PiperDM were recently quoted in Start Up Smart's article "Christmas Sp..
Online strategy boosts bottom line
FOR every business that has a Facebook page - and there are many - there is an affilia..
Dena Dillon named Sunshine Coast Corporate Business Woman of the Year
Piper Digital Marketing is thrilled to announce that our Managing Director, Dena Dillo..
Dena Dillon Finalist in Business Woman of the Year Awards
FINALISTS in the Sunshine Coast Business Woman of the Year Awards gathered for the tra..
For fashion retailer Habbot Studios, online PR is the new black.
Habbot Studios, an online Australian retailer of designer shoes, has recently found a ..
Starbucks is letting customers pay for in-store purchases via their smartphones
Starbucks is letting customers pay for in-store purchases via their smartphones as par..
Social channels not primary way to share content
Think of online sharing and social channels immediately spring to mind. However, new resea..
Jet Star offer iPads on flights
Budget airline Jetstar is to offer Apple iPads as part of its in-flight entertainment ..
Minority Rules
Conventional wisdom says the inconclusive outcome of Saturday’s federal election is ..
Big Business Made Personal
Social media has levelled the playing field between big and small companies when it comes ..
101 Ways to Make More Sales Online
If you’re trying to make money online, sooner or later you have to face it. Conversi..
Marketers are Translators
PiperDM agree! They're no longer artists who deliver messages, they're interactive, experi..
Silicon Valley fund invests $US120m in Facebook
By Patrick Stafford A Silicon Valley private equity fund co-founded by U2 frontman B..
Net Filter
Should the internet be censored? This is a very interesting article about whether or not t..
Cloud Computing with Google Video
Google's managing director of Enterprise in the APAC region, Doug Farber, on the cloud and..
TRAIN AWAY, GET SMART
Companies with more than 200 staff can now deploy the latest in brain science to give thei..
Local retailers under threat from overseas competition
Overseas web retailers are reaping sales from Australian consumers with little challen..
Tax Tips
How to maximise your returns and minimise your tax this financial year. Click (http..
The Truth About Henry
The government's tax changes will cost small businesses billions of dollars. Read the..
PiperDM Director Dena Dillon to be "Fat, rich and happy"
Read "New Frontiers" published in The Weekender for a peek into the life of Piper Digital ..
Coast is Marching to Piper's New Tune
Hot of the press! The Sunshine Coast Daily says big things about the future of PiperDM. ..
Growth of the Internet from 1998 to 2008
BC News has a very cool interactive chart up, showing how Internet had grown from 1998..
Aussie Software in Demand
A recent deal between Yeahpoint and Singtel is typical of how Australian software companie..
Conroy takes aim at Facebook
Facebook has come under fire from Federal Communications Minister Stephen Conroy, afte..
TELSTRA GOES AFTER SMES
A Telstra-funded survey finds SMEs are looking for ways to take control of their busin..
Say It With Pictures in 2010
It's a new year! Time to take a fresh look at your strategic plan for the year ahead. ..
Internet censorship gets go ahead
Rudd Government Communications Minister Stephen Conroy has announced that he will be i..
Twitter founder unveils the Square, a mobile phone payment system
TWITTER has branched into the market for electronic payments, unveiling a mini credit card..
Westpac slips on PR banana appeal
A FIERCE community backlash has forced Westpac to remove an online video which likened ris..
Google Adds Live Updates to Searches
MOUNTAIN VIEW, Calif. — Unveiling significant changes to its dominant search engine on..
Google-Facebook Social Rivalry Heats Up
ADOTAS - As they vie for position as the most important tool on the Internet, a social med..
Service allows ad retweets
Marketers are about to be given the ability to have their ads retweeted, shared, digged or..
Looking for Balloons and Insights to Online Behavior
The prize is $40,000, and it goes to the first person or group to determine the locations ..
The Aussie Web Turns 20!
Two decades on, 200 000 times faster, the Aussie web looks back. See how far w..
LinkedIn Aims to Show Up in More Places Online
LinkedIn is hoping to let its users tap into their professional network across the Web. ..
The Great Divide
A clever article about Generation Y... worth a quick read http://brw.com.au/viewer.as..
Yes, Facebook Is a Business Tool
Much the same way a power company connects homes and businesses with electricity, Facebook..
5 Important Web Video Lessons for Small Business Owners
There are 25 billion videos watched each month in the US alone. That’s billion, with a “B...
How the Media Portrays Millennials
There's been a lot of discussion about my generation, known as Gen Y or the Millennials, o..
Managing an Online Reputation
Your customers are talking about you — and the whole world is listening. Local review..
Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It
This summer, I directed research on consumers' attitudes toward marketing. We surveyed mor..
Reports of Email's Death Exaggerated
While some believe that the rise of Twitter and Facebook has sounded email's death knell, ..
Google tools to offer personal data control
Internet giant Google has announced the launch of a new tool designed to allow users to co..
What kind of Shopper are You ?
A qualitative analysis, by market engagement firm Mext, has revealed four key shopper type..
Men more likely to Ditch Traditional Media for Digital
Men are more likely than women to say that the internet has replaced their need to read pr..
Apple to Woolworths: Your New Logo Is Too Apple-y
When it comes to defending their trademarks and logos, no company is more fervent than App..
Google Enters Property Search Market
The near-omnipresent Google has added a property-search component to its Google Maps websi..
10 Branding Trends for 2010
Though US economists are cautiously predicting an uptick in consumer spending next yea..
STUDY: 80% of Twitter Users Are All About Me
Rutgers University Professors Mor Naaman and Jeffrey Boase set out to analyze the content ..
How the economic downturn will mature internet marketing
The world economy has been in state of disarray. As companies fail we can take some sm..
US Government is Going Google
It looks like The White House has copied a page from Google’s playbook and is now advocati..
Digital Video Awareness Grows; Providers Test Revenue Models
More than two-thirds (67%) of online Americans now report that they have streamed or downl..
Millennials Are Receptive To Email Marketing
While 18-25 year olds are more wired and willing to receive permission-based email mes..
WordPress Enters Real-Time: 7.5 Million Blogs Reach Twitter Speed
SS, short for Really Simple Syndication, helps you stream all of your news and blog so..
Opportunties Grow To Capture On-The-Go Audience
Mobile consumption of Wi-Fi is on the rise as consumers become increasingly mobile. ..
NO MORE FUTURA FOR IKEA
IKEA said Sunday it never expected such a backlash after switching typefa..
Social Network Opportunity To Reach Baby Boomers
ADOTAS — Where, oh where, is everybody spending their unproductive surfin..
Top 50 Visited Websites in July
Riding the strength of the popular Cash for Clunkers program, which enables car owners to ..
Email Best Practices Proves Durable
ADOTAS — Despite yearly death notices, email is stable and seeing an uptick. Marke..
Dell, Moonfruit Claim Twitter Campaigns Effective
Representatives from Dell said, at a Twitter for Brands event hosted by New Media Age in L..
Australians Embrace Mobile Internet More Then Ever Before
Sensis’ ‘e-Business Report’ has found Australians have embraced mobile internet m..
Pear Study Reinforces Twitter’s Poor Performance as Effective Promotional Tool
A short-term study by Pear Analytics concludes that 40.5% of messages publishe..
What Women Want from Social Networks
(http://adotas.com/wp/wp-content/uploads/2006/03/phone11.jpg)Unsurprisingly..
The Colour of Money
As environmental awareness continues to rise, the average consumer has b..
22% of Teens Check Social Networking Sites At Least 10 Times per Day
More than half of all teens (51%) say they check at least one social networking site more ..
Facebook's Next Step in Crushing Twitter
Facebook’s Next Step In Crushing Twitter August 11th 2009 (http://www.adotas.c..
Social Media Hits Mainstream; Tried-and-True Still Works Best
Despite continuing concerns about measuring ROI and effectiveness, two-thirds of marke..
WOM Expected to Overtake Traditional Media
WoM Expected To Overtake Traditional Media Written on (http://adotas.com/wp/wp-conte..
IAB report says online advertising revenue above $1.8bn
Australia’s online advertising market has recorded double-digit growth of 18.5% for th..
Ben & Jerry is coming to Australia
Ice cream fanatics will be slurping in delight this spring when Ben & Jerry’s laun..
CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users
CheapTweet feeds deals to its 15,000 Twitter followers throughout the day; some of tho..
Australia ranked sixth worldwide at Cannes
Australia has punched above its weight to rank sixth worldwide at the Cannes Lions Interna..
PiperDM Launches Digital Marketing Company
Leader in ebusiness and digital marketing, PiperDM has recently launched in Australia. ..
Research reveals consumer trust is key
Outdoor’s research has identified brand trust and familiarity as the most influential fact..
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