YOUR NEW MARKETPLACE

Your New Marketplace

With a current population of over 1.6 billion internet users, which has increased by 342% since 2000 and is expected to double again by 2012 (Internet World Stats) businesses more than ever need to embrace all the internet has to offer.

Possessing the ability to target very specific audiences with unprecedented accuracy, digital marketing can be implemented in to any business of any size and of any industry with great success. With its supreme cost efficiencies, detailed analysis tools, superior presentation and operational efficiencies, digital Marketing is fast becoming a crucial activity for businesses to strive in todays unstable economy.

 

In the “The 2009 Digital Marketer” Benchmark and trend report conducted by “Experian marketing services” the main findings were;

 

“With increasing frequency, consumers are swapping their engagement with traditional forms of marketing for a more fast paced and connected digital experience.”

 

“Even in light of an economic slowdown, more than 80% of Businesses using interactive marketing are expected to continue if not expand their investment in Digital Marketing.”

 

“Increasingly companies in every industry are leveraging social media sites to provide additional touch points for customer interaction.”

 

“As digital technology continues to permeate consumers’ lives, marketers have a unique opportunity to create customised advertising that better targets their audiences.”

 

More and more peoples first impressions of a business these days are from their website, so with the age old saying “First impressions count” digital marketing becomes an obvious choice. Piper Digital Marketing can supply you with all the tools and knowledge to take advantage of this enormous opportunity.