WoM Expected To Overtake Traditional Media

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ADOTAS — While growth will slow to 10.2 percent in 2009, Word-of-Mouth is expected to reach $3 billion in 2013, according to PQ Media.

PQ Media defines WoM marketing as an alternative marketing strategy supported by research and technology, which encourages consumers to dialogue about products and services through various online and offline tactics, often facilitated by brand ambassadors.

According to Marketing Charts, though WOM was only a $300 million “blip” in the marketing services sector in 2003, the PQ revealed that industry spending increased at a compound annual growth rate (CAGR) of 37.6% from 2003 to 2008, as the rise in popularity of blogs, social networks and online communities led brands to shift dollars to WOM. This has been in response to a shift away from time spent with traditional media and a corresponding increase in time spent with alternative media:

Sources: http://www.adotas.com/2009/08/wom-expected-to-overtake-traditional-media/