Website designs that make lots of sales

26-Mar-2012

By Jessica Gardner
Published Financial Review | 23 March 2012

Smaller online retailers are spending big on online marketing in an attempt to drive traffic to their websites, only to fall down when it comes to converting those visitors into buyers. At fault are usually poorly designed websites with too many obstacles before the checkout. However, the answer is often as simple as a thoughtful redesign.

For one small business, the collapse of REDgroup Retail (the parent company behind bookstores Borders and Angus & Robertson) was the shock it needed to take control of its online store....

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