Starbucks is letting customers pay for in-store purchases via their smartphones

Starbucks is letting customers pay for in-store purchases via their smartphones as part of a national program that is now available in 6,800 company-operated stores.

The Starbucks Card Mobile application lets BlackBerry and iPhone users pay for their purchases faster. The company, which first tested mobile payments last year in several of its locations, claims that the program is the largest of its kind in the United States.

“The app helps customers in several ways,” said Drew Sievers, cofounder/CEO of mFoundry, San Francisco. “First, it provides them with easy access to their card balance.

“Second, it allows them to reload the card conveniently, and easily, before they enter a Starbucks queue – saving them time,” he said. “Third, the app allows customers to carry one less card in their wallet, providing a convenient and quick way to pay for their purchase.

“Ultimately, the app saves time for customers while offering them an easy way to pay, and earn loyalty points, from their purchases.”

Founded in 1971, Starbucks is a global roaster and retailer of specialty arabica coffee.   

The coffee giant tapped mFoundry to power the application and mobile payment program.

Additionally, consumers can pay with their smartphone by holding their handset in front of a scanner on the Starbucks counter.

Then, they can scan the bar code on the screen to make a purchase.

Customers can also reload their card using their PayPal account.

As Seen on Mobile Commerce Daily http://www.mobilecommercedaily.com/2011/01/20/starbucks-debuts-mobile-payments-loyalty-app-in-more-than-6800-stores

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