Big Business Made Personal

Big Business Made Personal

24-Aug-2010 Social media has levelled the playing field between big and small companies when it comes to branding and online networking.

Rather than spending large amounts of money on creative brains, psychologists, brand positioning and column inches, a social media campaign requires strategy, authenticity and the ability to react quickly to opportunities and threats. As a result, some of the country’s largest and most successful brands are struggling with their approach to social media while other smaller brands are racing ahead.

Read the full article at BRW here
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