Pinterest (www.pinterest.com), an online social media platform has become increasingly popular in the last year, and at the rate it is going could end up as successful as Facebook. Launched in March 2010, the site has been deemed the fastest in history to exceed the ten million unique visitor mark.
What began as a digital scrapbook - Pinterest now highlights emerging trends and consumer’s wants and desires. Members share images creating themed boards to “pin” pictures to, whilst other Pinterest members browse pinboards for inspiration. Members can comment and “re-pin” images to their own collections. As well as images, members can pin videos, participate in online discussion groups, and purchase gifts.
Retail companies are already anticipating the business opportunities generated by Pinterest. The site not only showcases your products it can be used as a platform that reinforces and distributes your brand messages.
As Pinterest continues to grow so do the marketing opportunities. The team at Martha Stewart Living have encapsulated the Martha Stewart brand through Pinterest perfectly. The brand’s personality is strong, bright and colourful which is reflected in the pinboard they have created.
The Martha Stewart brand has evolved into many categories yet continues to reflect a sought-after lifestyle. Recipes are as popular as ever with Martha Stewart’s Baking and Desserts pinboard having 51,328 followers.
Members can connect to the Martha Stewart website in order to purchase products, by clicking on the pinned images.
If you are looking for a way to express the personality of your brand, promote your products and drive traffic to your website... then Pinterest is your answer!
Next week, Im going to look at some amazing Pinterest campaigns that you can easily do in your own business.
Piper Digital Marketing