Piper Blog

It surprised me this morning when I began to write this blog about online branding… that it is very similar to online dating.  For the sake of explaining this point lets think of your brand as a single female, called Miss B looking to meet her Mr Right.

Miss B has been in the online dating scene for a few years now, and yet she is still failing to meet the right man.

Aside from the many things she could be doing to meet Mr Right – the main reason why she is still single comes down to the profile (brand) she has created for herself online.  From experience, if a brand is not performing online: if sales targets are not being met or if you are failing to increase leads – then there is probably something wrong with how your are presenting yourself to your target market (either through your website, or other communication channels like Facebook and Twitter).

The good news for Miss B and your brand is that in only a few steps you can have qualified prospects banging down your door.

1. Position yourself with strategic headlines and calls to action

One of the biggest mistakes Miss B made was to try and attract every single man she was able to find. This led to her spending hours and hours talking to prospects that did not meet her criteria. The same goes for your brand. Why waste your time dealing with prospects that are not interested in your product or service, and will never convert into a customer?

To attract the right type of prospect you must use strategic headlines, content targeted to your market and calls to action that will ensure only compatible and qualified prospects come knocking.

2.  Show prospects that you are a risk-free purchase

To find Mr Right, you must first show him that you are future wife material and not some crazy lady who might one day burn down his house. The same can be said for prospective customers.

A well-presented brand will have a profile/website that gives users a sense that they are in good hands. Testimonials, clear and informative content, good images, fantastic customer service all help in increasing a company’s brand loyalty and repeat sales. Prospects need to feel safe coming to you and making a purchase.

3. Put your game face on

Logging in late at night…. Lurking…. Never updating your content… Being sloppy in replying to enquiries…. These are sure-fire ways to NOT find the right prospects.

In order to attract your brand’s Mr Right you need to be there in the action… engaging with prospects with information they are interested in… keeping the content on your site new and fresh…. Replying to enquiries and following up prospects.

Whether you are online dating or trying to woo customers to make a purchase in your online store – don’t forget these simple steps to ensure a long and happy relationship with your brand’s Mr Rights.