Facebook now accounts for 90% of all time spent on social networking sites and your current fan base is more powerful than you may think. “Likes” from your existing fan base communicates with friends of fans ultimately reaching new potential customers.
Your brand’s Facebook content has two audiences: fans of brands on Facebook (users that have “liked” your brand) and friends of your fans. Using Microsoft’s Bing Search Engine as an example, the existing fan base is approximately 1.7 million, whereas the friends of fans in this network is 232 million. This is more than 130 times the size of its existing fan base.
To increase the likelihood of reaching your brand’s fan base Facebook suggests publishing consistently and publishing highly engaging content so that it subsequently appears in the Newsfeed. Research on the top 100 brand pages found that on average every fan has an additional 34 friends of fans that can be reached.
Some ways to get people to like your Facebook page include: rewards, the use of tagging and acknowledgements, help from other small businesses, reminding your fans to like and share, and leveraging your brand’s existing social networks.
A simple “like” on Facebook has the power of accumulating a substantial following for your brand. Don’t underestimate your existing and valuable fan base.