Piper Blog

An earlier blog post of ours ran through how to set up a Facebook page for your business. But what’s the point of having a Facebook page if it isn’t doing anything for your company? This blog post will give you some handy tips and tricks on how to make the most of it.

Promote your page offsite

It’s a lot easier for your clients to find you online with a little support. Add a ‘Find us on Facebook’ button to your website, email marketing communications, and even printed material like brochures.

Having a Facebook page shows that your brand is modern, personable and interactive. So even if your clients don’t bother looking you up, they may be left with a better impression of your brand.

Make your page interesting

What are you going to do with your Facebook page? You can put whatever you want on there - you can post exclusive online deals, links to blogs, competitions, even pictures of your products.

The content you add allows your fans to have something to interact with, and they see your brand in their news feeds, building brand awareness.

Make sure you have a clear content strategy before you start building the page, otherwise you could be suddenly left scrambling for something to say!

Give your fans exclusives

If someone has updated their Facebook page to share with their friends that they like your brand, you should reward them. Give them exclusive deals, sneak previews of new products, discounts - special offers to show you appreciate their support.

Make your content easy to share

Do you have a blog on your website? Linking works both ways, you shouldn’t just be driving people to your site through Facebook.

It’s a good idea to give people the opportunity to alert their Facebook friends to interesting content on your website. Add a button allowing people to share the article on Facebook, as well as Tweet it, Digg it, Buzz it, or whichever your social platforms of choice are.

Remember, make it as easy as possible for people to spread your brand message.

Use Facebook analytics

You’ve now created a Facebook page, added content, acquired some fans, and now you need to monitor the success of your page. Facebook’s analytics tools allow you to see what kind of content works best for you.
Once you’ve created a page, you can access this information, through Facebook Insights. This lets you see how people are interacting with your content, what demographics they belong to, how many people have signed up or unsubscribed.

Make the most of this information, it’s free and will help guide your Facebook strategy.

Talk to you again,

Natalie Fuller
Production Manager


Inspired by: marketingprofs.com

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